The text excerpts are from Charles Duhigg's book, "The Power of Habit," and explore the science behind habit formation and change. The book examines the neurological mechanisms behind habits, focusing on the role of the basal ganglia in triggering automatic behaviors. It then applies this understanding to various aspects of human life, including individual behaviors like smoking cessation, addiction, and nail-biting. The book also explores how habits influence businesses and organizations, with examples like Procter & Gamble's marketing of Febreze, the success of Alcoholics Anonymous, and the leadership strategies of Tony Dungy. Finally, the text investigates how habits operate on a societal level, looking at the civil rights movement, the influence of social networks, and the power of keystone habits to change cultures.

https://www.amazon.com/The-Power-of-Habit-Charles-Duhigg-audiobook/dp/B007EJSMC8/ref=sr_1_1?crid=YH04AORZK1QH&dib=eyJ2IjoiMSJ9.sCqANCU2wuQ-m_hrM6iOWbi8Hdct4agP_e-oDV2F4i3FLifNamHesuOm9Wlmj5F7FUW7UduCkWjSn3prxe1vr42ixMJDk6bE5b4RhLoezZA24rHtC2bKJJ-Jb6TJtcWNnHweVXYx94yw1WnDmok0OUtdAmkaBSsprUFamb6TXA6S7KuF6FLMrh7BGWWTfOAylH9sLbijiGMPtki7ViLBwczIyvx8zP1mczzMpfJmD8Y.i7f2CXwCdVrsYxTFPazseza2WN0B36AAbvYJHuB_gQY&dib_tag=se&keywords=The+Power+of+Habit&qid=1729199919&s=audible&sprefix=the+power+of+habit%2Caudible%2C324&sr=1-1

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