In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and tools that can aid in better customer understanding. The conversation includes the significance of updating customer personas […]
The post The SmallBizChat Podcast: Why SMBs Need to Research Their Target Customers with Dr. Natalia Caylor appeared first on Succeed As Your Own Boss.

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