What do psychology and roofing have in common? More than you think. Our next guest, Lauren Morley, went from psych grad to CEO of two construction companies — and she's doing it with heart, hustle, and a plan called PRIME. In this episode of Credit Banc's Small Business Spotlight, host Irv Cruz interviews Lauren Morley, President of R3NG and CP&M, who made the bold leap from psychology major to roofing CEO. Lauren opens up about taking over the family business, redefining leadership in a male-dominated industry, and how her unique PRIME framework—Plan, Repair, Restore, Replace—is elevating standards in commercial roofing. Whether you're a business owner, builder, or marketing strategist, Lauren's journey is full of hard-earned insights on growth, branding, and building a team that wins. 🔥 What You'll Learn ✅ How Lauren went from psychology to construction leadership ✅ What it's like to buy and grow a family-owned roofing company ✅ Why relationship-based marketing drives their success ✅ The PRIME approach: how it works and why it's different ✅ Big growth plans including revenue scaling and tech adoption ✅ Why team loyalty and personal development are essential   🔗 Connect with Lauren Morley & Her Companies 🌐 R3NG Website: https://r3ng.com 🏢 CP&M Website: https://cpandm.net/company/ 🔗 Lauren's LinkedIn: https://www.linkedin.com/in/laurenrosemorley/ 🏢 R3NG LinkedIn: https://www.linkedin.com/company/r3ng/ Who is Irv? Irv Cruz is a business advisor at Credit Banc, specializing in funding solutions, business credit, and strategic growth for small businesses. Whether you need capital, better credit, or a plan to scale, he's here to help. Book a call with him today!   Still Scrolling? Hit Play on One of These How Amber Gaige Built a Marketing Agency That Runs Without Her 5 Things You Need to Know About the FUTURE of Men's Personal Care From Corporate to Culinary: Brittney Iten's Flavor-Fueled Journey with Saucy Chops Meet The Marketing HERO Who Built Income On Demand What I Learned from Travis Fox About BUILDING a Better Community

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