Welcome back to another episode where we're diving into a topic close to my heart today; course creation. Whether you're running a product-based business or offering services, if you've hit that point where you're thinking, "Okay, what's next?” A course could be the game-changer for you! So settle in, and let's talk about why courses can be a game-changer and how to avoid the oh so common pitfalls.Topics Covered:Benefits of Courses: Courses offer a way to reach a broader audience at a lower price point. They cater to different learning styles, providing nuggets for those just dipping their toes, and they are ideal for sharing specialized knowledge without the high cost associated with one-on-one services.Biggest Mistakes to Avoid:Building a course without knowing if your audience actually wants it can lead to crickets when it comes time to sell. Audience input is key!Don't break the bank on creating the perfect course initially. Even the best course won't sell itself. Marketing efforts are crucial to sustaining sales beyond the initial enthusiastic buyers.Realistic Expectations:Courses aren't a one-and-done cash cow. Building a community and consistently attracting new eyes is vital for sustained success.Tailor your approach based on your expectations. Whether you're aiming for a massive launch or just serving your existing clients, align your efforts accordingly.Course creation can be a game-changer for your business. However, success lies in understanding your audience, investing wisely, and managing expectations, so your efforts align with the outcomes you truly desire! 🚀Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

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