In this episode, we’re joined by Sheeyanch Shrestha, the founder of Samparka Technologies — a platform that’s redefining what loyalty means in Nepal’s digital age. With a background in software engineering and a passion for human-centered design, Sheeyanch is building more than just a rewards system. Samparka is a cloud-based loyalty solution that helps businesses engage their customers through meaningful, data-driven connections. Currently working with over 100 brands and serving 11,000+ users, Sheeyanch is on a mission to prove that loyalty isn’t just about points — it’s about relationships that last. Podcast Timestamps 00:01:25 – Podcast Starts 00:01:55 – Childhood, Education & First Job 00:05:52 – How Samparka Started: The Origin Story 00:08:16 – How Much Capital Is Needed to Start Something Like Samparka? 00:09:15 – Burnout, When to Hire & Building a Team 00:11:29 – Delegating Tasks: Prioritization & Leadership Tips 00:13:33 – Do You Need to Be a Good Salesperson to Succeed in Business? 00:17:18 – How to Stay in Sync with Your Team 00:20:15 – Hiring Abroad, Locally, or Young Talent: What Works Best? 00:23:13 – How Much to Pay Employees, Biggest Hiring Struggles & Firing Dilemmas 00:26:05 – Your Relationship with the Businesses 00:26:54 – Should You Target One Type of Customer or Go Broad? 00:28:08 – Can Samparka Scale Beyond Nepal? 00:29:11 – Running a Business at a Loss & the SaaS Model in Nepal 00:30:54 – Why Building Systems Early On Is Crucial 00:31:56 – Samparka Was Built Without Coding + How They Use AI 00:34:49 – Best Tools for Business & AI Agents Explained 00:37:12 – Are Meetings Overrated? Meeting Culture & Tips 00:40:54 – Hardest Client to Land & Best Industry for Samparka 00:44:24 – Thoughts on Founders & The Himalayan Java Story 00:47:05 – Future Vision: Scaling Samparka 00:49:58 – The Power of Leverage & Entrepreneurial Thinking 00:55:46 – Going to Shark Tank: Expectations vs Reality 00:59:30 – Can Nepali Businesses Scale Globally? 01:02:24 – Wild Marketing Experiments (Ts & Sicily Movie) 01:06:02 – Niche Targeting: Why It Works 01:08:20 – Hosting on AWS vs Locally in Nepal 01:13:26 – Recurring Payments & Biggest Business Expenses 01:15:29 – Finding & Maintaining Flow State 01:16:24 – Is Community Building Essential for Business Success? 01:17:45 – What Successful Businesses Do Differently 01:21:40 – Startup vs Corporate: Key Differences 01:23:16 – Final Message to the Viewers Sponsors Sicily by T's : https://www.instagram.com/sicily.by.ts/ T's your Palate: https://www.instagram.com/ts.your.palate/ Supported by Tootle : https://www.instagram.com/tootlenp/ About The SJK podcast From the struggles of content creators, and the success stories of entrepreneurs, to the muses of musicians; there is no topic that can’t be discussed in the SJK Podcast. Each successive episode is a step in a creative’s pursuit of becoming something through the art of conversation. That young conversationalist is the host Sahat Kasa; an Inquisitive passionate about sports, the stars, and everything in between. Built on the philosophy that discussion paves the way through problems, every episode aims to present perspectives that can help young minds better understand Nepal and, by extension, the world. Join Our Community Instagram: https://www.instagram.com/sahatkasa/ TikTok: https://www.tiktok.com/@sahatkasa/ Facebook: https://www.facebook.com/thesjkpodcast . .

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