ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Want more visibility, connection & sales with less work? Do this with your content."
Episode Synopsis
Create your content, put it out there, and enjoy lots of new sales.
Wouldn’t it be nice if it was that easy!
The reality is, not everyone opens and reads all of your emails. And on socials? The algorithm won’t show all of your content to all of your followers, and even if it did, there’s so much content out there now that as consumers, we tend to scroll more than we actually stop, read or watch.
Your message needs to reach the right person, at the right time, and stand out in a sea of other content if it’s going to convert to sales, and that means creating your content and posting it once, isn’t enough.
Your perfect potential clients are on lots of different platforms.
It’s time to get comfortable being more visible, and sharing your content multiple times, on multiple platforms, in multiple formats.
Yes, we still focus on one main content and visibility platform. The hub of your social media engine. For me, that’s my podcasts, for you it might be Instagram, LinkedIn, or Tik Tok.
And we’re still going to prioritise email marketing, because that’s our safety net and our highest touchpoint opportunity. You can’t get banned from email overnight or have your account blocked like you can with Facebook, and when you do it right, email feels like a personal letter that lets you connect with your subscriber the same way you would when you’re chatting with your bestie.
So we’re already busy doing those two things, how can we then add more visibility and consistency to showing up on all the other platforms without having to work 24/7?
We repurpose the content we’ve already created and we find simple ways to do it.
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Mentioned in this episode: Get the Step By Step Simple Content Repurposing with Marissa program during presale until April and save $100! https://bit.ly/SCRwithMarissa
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Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
---
Enjoyed this episode? Please subscribe, rate, and review us on Spotify, Apple Podcasts, or your favourite podcast platform!
---
Come chat with me on Instagram!
Wouldn’t it be nice if it was that easy!
The reality is, not everyone opens and reads all of your emails. And on socials? The algorithm won’t show all of your content to all of your followers, and even if it did, there’s so much content out there now that as consumers, we tend to scroll more than we actually stop, read or watch.
Your message needs to reach the right person, at the right time, and stand out in a sea of other content if it’s going to convert to sales, and that means creating your content and posting it once, isn’t enough.
Your perfect potential clients are on lots of different platforms.
It’s time to get comfortable being more visible, and sharing your content multiple times, on multiple platforms, in multiple formats.
Yes, we still focus on one main content and visibility platform. The hub of your social media engine. For me, that’s my podcasts, for you it might be Instagram, LinkedIn, or Tik Tok.
And we’re still going to prioritise email marketing, because that’s our safety net and our highest touchpoint opportunity. You can’t get banned from email overnight or have your account blocked like you can with Facebook, and when you do it right, email feels like a personal letter that lets you connect with your subscriber the same way you would when you’re chatting with your bestie.
So we’re already busy doing those two things, how can we then add more visibility and consistency to showing up on all the other platforms without having to work 24/7?
We repurpose the content we’ve already created and we find simple ways to do it.
---
Mentioned in this episode: Get the Step By Step Simple Content Repurposing with Marissa program during presale until April and save $100! https://bit.ly/SCRwithMarissa
---
Ready to simplify your business? Start with these resources: https://www.marissaroberts.com/resources/
---
Enjoyed this episode? Please subscribe, rate, and review us on Spotify, Apple Podcasts, or your favourite podcast platform!
---
Come chat with me on Instagram!
In God we trust