649: 649: This Firefighter’s Side Hustle Grew to $1M in Sales

02/01/2025 53 min Episodio 649
649: 649: This Firefighter’s Side Hustle Grew to $1M in Sales

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Episode Synopsis

Some of the best ideas are born out of necessity.
Mike Ettenberg decided to solve a common problem among first responders - scratched and broken sunglasses.
Mike's sunglasses side hustle, Frontline Optics, has grown year over year and become his main business now.
In this episode, you'll learn:

How to find small manufacturers to create your products
How social media and social ads have played a big part in business growth
When to walk away from your day job and go all in on your side hustle



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