In episode 06 of The Side Door Sitdown, Philadelphia-based singer-songwriter and storyteller Sug Daniels joins us to serve up a “hot tip sandwich” full of practical advice for indie musicians.From the importance of always having merch (even if it’s handmade), to treating booking agents with kindness, to why house concerts should be part of every artist’s plan, Sug shares lessons learned from years on the road. We also talk about making tours out of festivals, playing all-ages shows, and finding a balance between day jobs and music in today’s economy.With influences ranging from Janet Jackson to Brittany Howard, Sug’s music and insights are equally vulnerable, empowering, and unforgettable. Sug’s debut album drops September 23, 2025.

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