Referral programs sound good, but how do you make them work? That’s something that today’s guest can talk about with authority. Louis Nicholls is the CEO and co-founder of SparkLoops, a referral tool for newsletter growth. Listen to today’s interview as Louis discusses some advice for launching a referral program, creative things to try with a referral program, and what prompted the idea for SparkLoop in the first place. Topics Discussed in Today’s Episode:What SparkLoop doesAdvice for launching a referral programCreative things to try with a referral programJames Clear’s referral programWhere the idea for SparkLoop fromThe baby steps to get tractionWhen to go all inThe key drivers of growth for SparkLoopHalf-baked ideas that Louis likesAdvice Louis would give on starting a courseWhat helped SparkLoop get to its level of scaleThe nicest thing someone has done for LouisResources:Louis NichollsSparkLoopLouis on TwitterJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

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