Jim is joined by Alex Back of Couch.com and Apt2b to discuss the strategy and tactics of bootstrapping and growing an E-Com business. Alex covers everything from the importance of buying the right domain to the underrated nature of earnouts.  TOPICS DISCUSSED IN TODAY’S EPISODEWhy couchesHow much is a domain worthBuilding trafficSEO and organic trafficCreating a good partnership dynamicStarting and selling timingGrowth hacksHow to ask for helpResources:Couch.comJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

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