Most founders talk about comfort. Aman engineered it. His Shopify brand took a pain point, added performance tech, and scaled to 8-figures.Aman Advani didn’t plan on launching a DTC fashion brand. But after hating his own suits while working in consulting, he co-founded Ministry of Supply - a menswear company built around comfort, performance, and design. In this episode, he breaks down how they launched with a viral Kickstarter, found product-market fit fast, and scaled through relentless product iteration.If you’re trying to build a differentiated Shopify brand, this episode is packed with tactical gold.Key Topics Covered:Launching on Kickstarter: strategy, messaging, and momentumEngineering product-market fit from real pain pointsWhy Ministry of Supply doubled down on performance materialsGrowing a fashion brand with DTC + retailCEO-level shifts: what Aman had to learn (and unlearn)If you’re building a Shopify brand that solves a real problem — follow The Shopify Growth Show for weekly founder playbooks and tactical episodes.Resources:Aman AdvaniMinistry of SupplyJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookThe Shopify Growth Show

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