JIm is joined once again by Brian Lockard the Co-founder of Bala shoes. Brian and Jim talk about fundraising strategies, how to research a products for a successful launch, and check in on Bala which had 7 figures in sales in its first 12 days.TOPICS DISCUSSED IN TODAY’S EPISODE·      Launching with $1m sales without any ad spend·      The value of product insight and understanding your customers·      The challenge with Kickstarter campaigns·      How to manage growth so it doesn’t become a liability·      The problem with the “technology” approach in consumer goods·      Pitch Tips·      Fundraising Approaches Resources:Bala ShoesBrian Lockard: Making $1.5M in 7 Days Launching His Shoe Brand (#26) Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

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