In today’s episode, you’ll hear from David C. Baker, author of The Business of Expertise. Listen to learn about the tactics that can help you stay in the category of a thought leader or a decision-maker, the mistakes people make when positioning an agency, and how you should be thinking about pricing for your agency.Topics Discussed in Today’s Episode:The difference between being a decision-maker and an order-takerTactics to stay in the category of a thought leader or decision-makerMistakes in positioning an agencyExamples of how people starting today should focus their positioningWhy you should start with strategy and not executionHow you should price your services as an agencyA good margin for an agencyThe right size for an agency and the return for selling an agencyHow someone who wants to be a thought leader should think about contentDavid's half-baked startup ideasResources:David C. BakerThe Business of Expertise2BobsJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook

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