Jim is joined by Canna Provisions Co-founder Meg Sanders and they chat about how she has been able to create $40M business without traditional marketing channels and operating with a highly regulated product.OPICS DISCUSSED IN TODAY’S EPISODEProcess of starting a business in a pandemicSwitching tracks from consulting to operationsCannabis as a retail business – Location is hugeCreating a different way to transactHow to market in regulated markets: Earned media and SEOThe challenges of cannabisResources:Canna ProvisionsJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's PlaybookAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)

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