In this episode of The Shift Code Podcast, host Pierre Le Manh, live from PMI Global Summit event in Phoenix Arizona is joined by Jessica Sibley, CEO of TIME, to discuss how she transformed one of the world’s most iconic brands from a struggling legacy publisher into a digitally-native powerhouse with record audience reach.What You’ll Learn:How to diagnose and rebuild an atrophied core businessWhy removing paywalls increased value instead of destroying itHow to negotiate AI integration rather than litigate or ignore itAI as a force multiplier for journalismHow to build followership through radical transparency and decisive leadershipJessica Sibley is the CEO of TIME, one of the world's most iconic media brands with over 100 years of history. With a background in legacy media transformation across venerable publishing companies, including Bloomberg and Forbes, Jessica brings deep expertise in business model diversification, digital transformation, and sustainable growth in legacy industries.Episode Resources:Jessica Sibley on LinkedInTIME WebsitePierre Le Manh on LinkedInProject Management Institute WebsiteProject Management Institute LinkedIn

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