In this episode, I'm thrilled to bring you my conversation with Dan Oshinsky, founder of Inbox Collective. Dan's consultancy helps newsrooms, non-profits, and independent writers develop effective email strategies.He shares his fascinating journey from being the first newsletter editor at BuzzFeed to becoming a renowned newsletter consultant, offering valuable insights on building engaging newsletters and converting readers into paying supporters.Guest IntroductionToday's guest is someone I've admired for a long time—and whose newsletter I always recommend. Dan Oshinsky is the founder of Inbox Collective, a consultancy that helps publishers, nonprofits, and independent writers grow their audience and turn emails into revenue.He previously led newsletter strategy at BuzzFeed and The New Yorker and has now helped hundreds of clients around the world build better email programs. I first met Dan at the Email Summit in Denmark in 2021, and I've been a devoted reader of his newsletter ever since.In this conversation, we get into the nuts and bolts of what it takes to succeed with newsletters in 2025—from strategy to content to growth—and where the email landscape is headed in a world shaped by AI. Dan, welcome to the podcast!Episode HighlightsDan's Journey: How Dan accidentally became a newsletter consultant after working at BuzzFeed and The New YorkerNewsletter Strategy Fundamentals: The importance of identifying your specific audience and understanding their needsContent Development: Approaches to generating newsletter content ideas and different ways to structure themPublishing Frequency: Finding the right cadence for your newsletter—daily, weekly, or monthlyContent Format Decisions: Whether to include full content in emails or drive traffic to your websiteEmail vs. Social Media: Why newsletters remain one of the most reliable marketing channels without algorithm interferenceThe Future of Newsletters: How AI might change email consumption patterns in the coming yearsIndependent Newsletter Business Models: The growing trend of journalists making a living through paid newsletter subscriptionsKey TakeawaysStart with a specific audience: Know exactly who you're writing for and what their needs areContent development: Create a list of topics based on audience needs and explore different ways to present themPublishing frequency: It's easier to start with less frequent publishing and increase than to start daily and scale backMeasurement matters: Your business model should determine whether you keep content in emails or drive to your websiteEmail's advantage: Unlike social media, email gives you direct access to your audience without algorithmic limitationsResources MentionedInbox Collective Newsletter52 Ways to Grow Your Email ListThe Sharp PenNewsletter

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