The Service Crucible Podcast
Por: Norris Ayvazian
Hosted by Norris Ayvazian
Most advice in this industry sounds good on paper but quietly kills your margin, culture, and exit potential.
This podcast is built for owners who want to scale without losing their grip on quality, people, or profit.
Every episode brings you operators who’ve built real businesses—people with P&Ls, not personal brands. We dig into what actually moves EBITDA, what PE firms are really looking for, and how to run a service business that commands high multiples.
You’ll hear how top shops:
Keep marketing lean while growing fast
Use systems, not slogans, to scale
Build teams that don’t quit or coast
Make the shift from founder-led chaos to sustainable infrastructure
If you're serious about building a company that lasts—and not just survives until the next fire—this is your playbook.
Most advice in this industry sounds good on paper but quietly kills your margin, culture, and exit potential.
This podcast is built for owners who want to scale without losing their grip on quality, people, or profit.
Every episode brings you operators who’ve built real businesses—people with P&Ls, not personal brands. We dig into what actually moves EBITDA, what PE firms are really looking for, and how to run a service business that commands high multiples.
You’ll hear how top shops:
Keep marketing lean while growing fast
Use systems, not slogans, to scale
Build teams that don’t quit or coast
Make the shift from founder-led chaos to sustainable infrastructure
If you're serious about building a company that lasts—and not just survives until the next fire—this is your playbook.
4 episodios disponibles
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.