We sat down with Noah Springer, the Chief Strategy Officer of Extra Space, for a direct, uncensored conversation about the company's controversial ECRI (Existing Customer Rate Increase) strategy and the power of their data-driven pricing model. In this episode, you'll hear: The Data Advantage: Springer clarifies that Extra Space's core mission is a revenue strategy , and their ability to maximize profit comes from using massive data that smaller operators cannot access. The Supply Squeeze: We discuss how the artificially low introductory rates offered by the REITs make it impossible to underwrite new projects in many markets, which is directly contributing to the drastic cut in new supply. The Staggering Cost of Risk: We discuss the growing expense of operation, including the shocking fact that some commercial insurance premiums are up 80% this year , confirming why Terry Campbell from Johnson Insurance is a critical partner to help protect your NOI. Market Outlook: We analyze how the economic indicators (record auto repos, tightening bank credit) fit into the 18.6-year real estate cycle and signal a high probability of a "reset" by mid-to-late 2026. Connect with Thaddeus Campbell (S3 Partners): LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Connect with Chris Berg (Abernathy Holdings): LinkedIn: https://www.linkedin.com/in/chrisbergreal/ Find the Show on YouTube: The Self Storage Report: youtube.com/@theselfstoragereport This Episode was brought to you by: Tract IQ: https://tractiq.com/ Johnson Insurance: https://gojohnsoninsurance.com/self-storage-insurance/?utm_source=s3partners&utm_medium=social&utm_campaign=jisselfstorage

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