Know Your Numbers or Bust: Why Bookkeeping Beats “More Marketing” (with Melissa Brockton)
We talk a lot about business development and marketing on The Seed—but here’s the truth: businesses rarely fail because of marketing. They fail because the owner doesn’t know the numbers.

Founder of the Busy Bees Advisors

This week I’m joined by Melissa Brockton, founder of Busy Bee Advisors. With a background in corporate accounting and auditing, Melissa has a gift for translating bookkeeping into plain English for small business owners and solopreneurs—so you can make decisions with confidence.
What We Cover

The #1 reason businesses fail (hint: it’s not “no leads”)
Exactly what bookkeeping should give you every month—without the jargon
Simple reports to review (start with Profit & Loss by Month) to spot trends and red flags
How Melissa left corporate, landed 26 clients in month one, and built a team of 17+ bookkeepers
Why “absentee owner” is a myth—and what a healthy owner-finance rhythm looks like
How bookkeeping protects you from cash leaks, fraud, and redundant costs
Quick Wins You Can Do Today
Pull a P&L by Month for the last 12 months. Circle any weird spikes/dips.
Book a weekly Money Date (30 minutes) to review cash, AR/AP, and upcoming taxes.
Separate business/personal accounts; pay yourself consistently.
If books are behind, outsource (often

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