The NCAA’s Name, Image and Likeness rule is changing the landscape of
college sports. How is it impacting recruitment? What are some of the
benefits and drawbacks? And what’s its impact long-term?

Guest: Tangela Cheatham, deputy athletic director for administration at
Central Michigan University.

Summary
The NCAA's name, image, and likeness (NIL) rule is changing the
landscape of college sports, with significant impacts on recruitment,
benefits, and challenges. Tangela Cheatham, Deputy Athletic Director at
Central Michigan University, discusses how NIL is transforming the
student-athlete experience, the role of collectives, and the unique
challenges facing mid-major programs. The NIL landscape is rapidly
evolving, with ongoing legal battles and a need to balance
entrepreneurial opportunities for student-athletes with preserving the
core student-athlete experience and amateurism in college sports.

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