ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 4: Deep Dive into the Evolution of e-Commerce"
Episode Synopsis
In this episode of The Scottish Marketing Network Podcast, David Proctor and John Bruce share their journey through the ever-evolving e-commerce industry.
From adapting to the growing consumer demand for convenience to leveraging data-driven marketing strategies, they offer valuable insights into customer journeys and optimising the right e-commerce platforms.
Whether you're a seasoned professional or just starting out in the e-commerce space, this episode is packed with practical advice and actionable tips to help you thrive in today’s competitive market.
From adapting to the growing consumer demand for convenience to leveraging data-driven marketing strategies, they offer valuable insights into customer journeys and optimising the right e-commerce platforms.
Whether you're a seasoned professional or just starting out in the e-commerce space, this episode is packed with practical advice and actionable tips to help you thrive in today’s competitive market.
More episodes of the podcast The Scottish Marketing Network Podcast
Episode 14: The Scottish Marketing Summit
29/08/2025
Episode 13: Award Nominations
28/07/2025
Episode 11: Building Brands Across the Globe
17/07/2025
Episode 10: Mentoring Matters
30/06/2025
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