In today’s episode, we talk to Katharina Kuehn, Chief Neuroscience & Strategy Officer at Winning Group and Deep Sphere Founder about the role of personality in consumer behaviour and how marketers can tap into the latest neuroscience research to better understand their audiences using what she has called Personalisation 3.0.
If you’d like to learn more about how you can connect with your customers and audiences in the most personal and salient way, visit deepsphere.io or get in touch at [email protected].
Katharina Kuehn - https://www.linkedin.com/in/katharina-kuehn-07190a34/

00:00 - Intro
01:22 - How we make decisions
02:21 - Role of the subconscious mind in decision making 
04:37 - Where tastes and preferences come from
06:22 - Neuro pricing 
08:27 - Brand preference and personality
10:13 - History of personalisation
13:39 - How do businesses personalise?
15:31 - What is Personalisation 3.0?
17:13 - Who does it well?
19:35 - Algorithms vs deeper understanding
23:57 - Increasing interest in understanding ourselves  
25:04 - Personalisation examples
27:11 - How can marketers start personalising better?
30:26 - Looks can be deceiving

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