Listen "Automation Isn’t Your Problem. Your Process Is. | The Scaling CEO Podcast"
Episode Synopsis
In this episode, I talk with James Hotson about why most CEOs are stuck at “automation” instead of fixing the real issue—their process. We break down the difference between logic and reasoning in AI, how agentic workflows are changing operations, why customer insight matters more than ever, and what it really takes to scale with speed, clarity, and smarter systems.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.