In today's rapidly evolving digital landscape, the rules of online business are changing and transformation is the name of the game. In this episode, we dive into why information-based programs are no longer enough in an era where AI makes information more accessible than ever. Simply providing information doesn’t create lasting value for your customers; instead, they crave curated experiences that help them achieve real results. We discuss why businesses that continue relying on outdated, information-heavy models will struggle to retain customers, while those who prioritize transformation will thrive. This episode is your wake-up call to rethink how you design your offers, shifting from passive content consumption to action-driven, transformational learning experiences that drive engagement, satisfaction, and long-term loyalty. If you're looking to future-proof your online business and build a reputation for delivering results, this episode is a must-listen.⏱️ Chapters:00:00 – Welcome & Episode Introduction02:15 – Why Information-Based Courses Are Failing in the AI Age05:30 – The Rise of Transformation-Focused Offers & Products08:45 – How Customer Expectations Have Evolved11:20 – Real-World Example: The Golf Company’s Costly Mistake14:50 – The Critical Mindset Shift for Business Owners18:35 – Practical Steps to Create Transformational Experiences22:10 – Why This Shift Will Future-Proof Your Business26:00 – Final Thoughts & Call to Action📲 Connect & Take Action:If you’re ready to shift from information-based offers to transformational experiences that customers rave about, let’s chat! Book a free strategy call here: https://taralbryan.com/step/15-learn-to-scale-call/Connect with me on LinkedIn: https://www.linkedin.com/in/tara-bryan/ 💡 Don't forget to like, comment, and subscribe!Your support helps us continue to share insights that empower businesses to scale without maxing out their schedules.💌 For business inquiries: [email protected] Me:Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business. To learn more:Find us at https://www.taralbryan.comHere are two ways we can help you create, grow and scale your business:1. Want to package your expertise or become a Scalable Expert? Take our free quick assessment to see how close you are to creating a scalable business.The Scalable Expert Assessment2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE? Schedule a 30 minute call with Tara to talk about our offers that will help you master the game. Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get...

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