Why It’s Important to Innovate in a Time of Crisis

08/07/2020 32 min

Listen "Why It’s Important to Innovate in a Time of Crisis "

Episode Synopsis

In these times of uncertainty, what do we do as Marketers?
This is the time that change is happening. Consumers are evolving how they think, what they use, and what they decide to buy. They’re trying to make more practical choices. They’re expecting brands to see what they need and to come up with the right solutions and offerings that address those needs. It is more important now than ever that we Innovate and connect with our Consumers.
The Savvy Marketers Podcast host and CEO/founder of Savvy Marketers, Alexandra Gonzalez, dedicated our latest Podcast episode to sharing examples of how the changes over the last 4 months has been shaping how Consumers are behaving towards different categories and why prioritizing Innovation today is the key to unlocking post-crisis growth for brands.

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