E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their products and services beyond the physical location of their salon. With an online store, salons can offer convenience to customers who prefer to shop or book appointments from the comfort of their own home, which also opens opportunities for salons to attract customers from different geographical areas. E-commerce can also help increase sales as it provides access to a 24/7 shopping platform that is not restricted by business hours or holidays.
By incorporating e-commerce into their business model, salons can enhance customer experience, generate additional revenue streams, and remain competitive in an ever-changing market. In this Digital Debrief episode, Scott and Sarah are going to give you some insider tips & tricks to ensure you are optimizing your salon’s e-commerce platform to its full potential.
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