The A.R.E. Framework

The A.R.E. Framework

The Sales Guy

29/11/2021 5:37PM

Episode Synopsis "The A.R.E. Framework "

So there’s a fellow standing next to me with available eyes and an open posture. Perhaps we’ve already smiled at each other, said hello, shaken hands, and introduced ourselves. Now we begin the kind of small talk you dread: from a cold start with a Them (as far as you know), with the goal of turning this stranger into an acquaintance. Here is where most people panic because they are unprepared to perform this act of human alchemy. Luckily, there’s an easy enough formula to walk you through this process: Use the Anchor, Reveal, Encourage (ARE) framework.

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