What exactly your customer wants _ Secret 04 Expert Secrets Book By Russell Brunson

05/04/2021 7 min

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Steve Jobs Revolutionized the music industry by providing a new opportunity - Ipod
It's not an improvement offer
Its new opportunity made apple category kind
Similarly iPhone and Ipad
Rather than trying to improve on someone else’s product or service, create your own new opportunity to set yourself apart from the competition.

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