ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "50. Anna Gullstrand, Acting CEO, Mentimeter - How do you combine a Self-Service and Enterprise Sales motion?"
Episode Synopsis
In this episode, we speak with Anna Gullstrand, Acting CEO, Mentimeter, the Audience Engagement Platform that has set the standard for how to grow a PLG business out of the Nordics into a global player.
We talk with Anna about how Mentimeter's initial go-to-market motion was powered by a PLG and self-service type of motion. As customers grew in size, consumption was complemented with a parallel Enterprise motion.
- Why was this addition made?
- How do you know when the timing is right to add an Enterprise motion
- What are the additional requirements this sets on the internal organization
- What are the risks vs opportunities in making this transition
- and much more
Tune in to learn how you can have both a self-service as well as an Enterprise motion feeding off each other!
We talk with Anna about how Mentimeter's initial go-to-market motion was powered by a PLG and self-service type of motion. As customers grew in size, consumption was complemented with a parallel Enterprise motion.
- Why was this addition made?
- How do you know when the timing is right to add an Enterprise motion
- What are the additional requirements this sets on the internal organization
- What are the risks vs opportunities in making this transition
- and much more
Tune in to learn how you can have both a self-service as well as an Enterprise motion feeding off each other!
In God we trust