Listen "If Your Dream Client Searched for You Today… Would You Even Show Up?"
Episode Synopsis
You don’t have a product problem.You don’t have a sales problem.You have a visibility problem.In 2025, your dream clients aren’t just Googling. They’re asking ChatGPT. Browsing LinkedIn. Checking curated lists, Substacks, and founder Twitter feeds.If you don’t show up where they search or if what they find doesn’t build trust, you’ve already lost the deal.In this episode, we break down the new rules of SaaS visibility and why SEO alone no longer cuts it. You’ll learn:The visibility gaps killing your pipeline silentlyYou’re invisible to AI engines like ChatGPTYour founder brand isn’t pulling inbound attentionYour site has no credibility layer for AI or humansThe rise of AIEO (AI Engine Optimization)I walk through the new growth model that gets SaaS brands discovered and trusted in an AI-powered research journey.What the most visible B2B brands are doing right nowShowing up in AI-generated listsOwning founder-led narratives on LinkedInDesigning trust into every page, asset, and profileHow to become the obvious choice, not just an optionIt’s not enough to be good. You have to be findable. And believable. Wherever your dream clients are already searching.Final takeaway:Being the best-kept secret is not a flex; it’s a growth cap. Let’s fix that and make sure your brand shows up, and gets chosen.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.