CASE STUDY: BRAND AMBASSADORS UNVEILED - DECODING THE SUPER BOWL

15/02/2024 19 min Temporada 2 Episodio 3

Listen "CASE STUDY: BRAND AMBASSADORS UNVEILED - DECODING THE SUPER BOWL"

Episode Synopsis

Welcome to the latest episode of The SA Sponsorship, where
we continue our exploration of brands and ambassadors.
In this instalment, we focus on case studies, where each month we delve into examples relevant to our topic. This time, we shine the spotlight on the SUPER BOWL, a global spectacle that
captivates audiences worldwide.
As viewers witnessed a plethora of ads featuring various ambassadors – from creatives to celebrities – we seized the
opportunity to dissect these campaigns.
Join us as we analyse what worked, what didn't, and how these ambassadors were utilized. Ultimately, we aim to extract
valuable lessons applicable to the South African context, offering insights into effective ambassador-driven marketing strategies. Tune in for a fascinating discussion on leveraging ambassadors in sponsorship, only on The SA Sponsorship podcast.