Send us a textThis week we're talking about the one thing every cattle producer knows they could do better or should do better or would do better if they had the time... but most put off: record keeping. I'm joined by Oaklee Trapp, rancher, entrepreneur, and co-founder of Smarter Cattle, to break down why better data leads to better decisions in today's cattle market. Oaklee grew up in the beef industry, interned with Producers Livestock Marketing Association, and now works with producers marketing their cattle through Producers Livestock. That experience has pushed her to develop Smarter Cattle into what it is today - a simple tool designed to turn ranch records into real, usable information. We talk about why knowing your numbers matters, how emotion can get in the way of good decision making, what holds producers back from adopting new technology, and where ranch management is headed in the next decade. If you've ever thought "I should really figure out a better way to track that," this episode is a good place to start. Find Smarter Cattle online: Website | Facebook | Instagram | YouTubeRoof Top Innovations the leading Roofing Company in Waco, Tomball surrounding areasWe focus on all types of roofing systems, with a focus on the best quality possible.Support the showBEHRENS & CO | Join Our Email List — BEHRENS & CO Facebook | Instagram | TikTok Subscribe, leave a review and share this episode to support rural voices!

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