Rum Ekhtiar welcomes Nina Steinberg-Scherr, a long-time colleague, to discuss assembling successful teams and winning new business in the agency and PR world. Nina shares the journey from the Sci-Fi Channel to hardcore biotech at Noonan-Russo and eventually to the world of corporate PR at Ruder Finn, explaining how the independence and nimble approach of the team led to winning major clients like Citi, MetLife, and American Express. Rum and Nina reflect on their unique experiences at Ruder Finn, where they created an 'agency within an agency' model. They also discuss the importance of empowering junior team members, pushing the boundaries of traditional agency processes, and creating a culture of curiosity and experimentation.

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