What is going on with Facebook? What was the scandal all about and how will it change Facebook? Is Facebook still relevant to roofers in terms of marketing? How can roofers use Facebook groups to cultivate free referral leads? We get the answers to these and other questions in today’s podcast with digital marketing expert Aaron Hockel. What you’ll hear in this episode: Aaron’s work at Alta Vista Strategic Partners, where they specialize in helping roofers implement goal-oriented marketing plans How Alta Vista does the behind-the-scenes work to get clients the right leads How their marketing plans are not a “program,” but are specifically customized for each contractor The most important part of an Alta Vista marketing plan is understanding the who, where, what, why, and how of each client, so they can drive growth to your business “The most important part of marketing is knowing the destination.” How to guard against wasting your marketing dollars How to target your customer to bring in the leads that make sense Remember, “busy” does not equal effective What’s changing about Facebook is that posts from big news agencies and businesses are being minimized and users will see more posts from friends and family Less information posted by businesses means fewer people will see posts from your roofing company What roofers should understand about Facebook: The huge trend in “word-of-mouth” advertising, especially in Fb groups Join the right groups with specific numbers of members and daily posts Think of Fb as a free lead source How roofers can use Facebook Ads effectively: Ads must be targeted at the right people at the right time with the right offer Be super specific about landing pages and don’t send people back to your home page Using Fb Ads requires some expertise, so get some expert help to get the maximum results Resources: Need Help Answering the Phone? Use Ruby Receptionists!  Click here and use the code Roofer50 for a special discount! Or Call Ruby at (844) 326-7829 Contact Aaron and Alta Vista for a free consultation:  Just Google Alta Vista Strategic Partners or call 443-960-4004 or email: [email protected]   Art Of Construction Podcast

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