Being busy doesn’t mean being productive or profitable. You have to have the right people in the right positions and have the right tools, systems, and processes in place. An essential piece of your success is marketing. Join us to learn the best ways to approach marketing in 2022, along with ways to grow your business without spending big marketing dollars. Aaron Hockel, from AltaVista Strategic Partners, is a frequent guest who is one of my marketing go-to guys. Aaron shares the basics of putting together a marketing plan for 2022, including how small companies can start with marketing and build their brand as their business grows. **Aaron and I will be at the International Roofing Expo in New Orleans next week, February 1-3, 2022. I’ll be at the AltaVista booth, #1764, on Tuesday, so come by and talk to us. Text me at 510-612-1450 if you attend; I’d love a chance to meet up and chat with you. What you’ll hear in this episode: An overview of AltaVista Strategic Partners and how they build and execute successful, customized marketing campaigns to help contractors achieve their goals Why the instinct is to cut marketing costs when a downturn occurs How to “own the neighborhood” with radius marketing in simple ways Aaron’s tips for low-cost marketing strategies for smaller businesses–Reviews are the key! Why you need more reviews that are recent and appear in different online platforms Why your marketing needs to answer the question, “What makes us different from the competition?” The value of the pre-inspection package to inform customers and prepare them to give reviews How to “test” with a search to see where your business is showing up and where your marketing time and effort should be focused Why it’s important to direct customers to specific review sites with links Why you need to pay attention to your good reviews to see what customers like Why bad reviews always hinge on poor communication of some sort How to set up a marketing plan for 2022 by working the numbers backward by looking at your average job size, close rate, and lead flow Why Aaron recommends Google Ads over other platforms because it’s a controllable “billboard” for your business   Resources: Connect with Aaron: AltaVista Strategic Partners Email Aaron, find him on LinkedIn, or call (443) 960-4004 Check out my NEW website: The Roofer Coach Download my FREE 1-Page Business Plan Text me @ (510) 612-1450 and say Hi! I would love to hear your feedback, pros and cons! **Please leave me a review on iTunes! Please share my podcast with other contractors! THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone or Online Chat? Find Out How Ruby Receptionists Can Help Bring in Leads!

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