ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Tip of the Week: Inform Less. Compel More."
Episode Synopsis
Look at your marketing and ask yourself:
Is this message valuable to a homebuyer or referral partner?
Is it simple and clear?
Or is it cluttered with too much information?
If I were on the receiving end, would I respond?
Every message you send should give someone a real reason to engage with you — not just inform them, but compel them.
Stop writing messages that check boxes. Start writing messages that drive action.
Learn more about Purchase Mastery: https://ronvaimberg.com/purchase-mastery/
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Tip of the Week: How to Avoid Bad AI Prompts
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Tip of the Week: Stop Waiting, Start Asking
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How Intentional Are You
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Tip of the Week: What’s Your Escape Hatch?
07/10/2025
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