Rocket just bought Redfin. They’re also acquiring Mr. Cooper. Translation? They’re coming hard for the purchase market… your market. But here’s the good news: they’re not unbeatable. In fact, they’re vulnerable—and you have the upper hand. Why?

Because Rocket is a tech company. You’re a trusted advisor. Homebuying is emotional. It’s about connection, confidence, and trust—not automation.

Here’s your move: when a buyer mentions Rocket (and they will), don’t flinch. That’s your moment. Lean in. Ask the questions Rocket won’t. Find out what really matters to them. Build a connection they can’t walk away from.

Learn more: https://ronvaimberg.com/

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