Ep19 - Marketing or Branding, Chicken or Egg?

28/05/2019 23 min Temporada 1 Episodio 19
Ep19 - Marketing or Branding, Chicken or Egg?

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Episode Synopsis

Pam Perry is a marketing/branding expert She’s a PR rockstar from Detroit whose clients have been featured on CNN, TVN, Word Network, Radio One, Oprah Magazine, Tom Joyner, Essence, Ebony, Black Enterprise, PBS, and a whole host of other major media outlets. Aside from this, she helps churches and faith-based businesses with their marketing. What’s In Store For You [04:36] Pam believes she was born to do PR. [04:56] She shares her first experience in doing PR work – as a teenager. [06:52] What should churches know about the “marketing game”? [07:48] “You’ve got to do the old school with the new school” [08:54] What are the differences between Marketing and Branding? [10:06] Pam shares a few steps to take in order to market your brand [11:56] How her company, Ministry Marketing Solutions, came about [13:06] How can your “personal story” build your “brand”? [14:44] Who is your target audience and how to customize your brand around it? [16:07] Targeted marketing vs. Broadcasting – which is more effective? [16:32] Leverage local vs. pitching national firms [17:46] Why did Pam start the “Speakers Magazine” specifically for African-American speakers? [18:57] Pam gives us more background about the Branding Accelerator Program and how it can immensely help speakers SUBSCRIBE to The RK3 Show On: Apple Podcasts (Leave us a review!), Stitcher, Google Play Music, Spotify, TuneIn Radio, Pandora iHeartRadio RESOURCES Pam Perry PR – Pam Perry’s website; 28 Days To A New Me by Robert Kennedy III; Speak Write Now Community; podcast(at)robertkennedy3.com– send your questions and comments; Voice message – I’ll play your question on air! The RK3 Show Patreon page (Help us keep this show going and get perks. Be a patron of this show!) Hosted on Acast. See acast.com/privacy for more information.