How To Crack The Negotiation Code In Your Business

14/10/2025 50 min
How To Crack The Negotiation Code In Your Business

Listen "How To Crack The Negotiation Code In Your Business"

Episode Synopsis

The Lekker Network is built to connect South African business owners around the world. Learn more here: https://thelekkernetwork.com/

Guy Ellis, chairman, founder and author of the brand new book "The Negotiation Code", talks to John Watson about how AI can be used as a training tool for negotiation skills.

They explore the intricacies of negotiation, emphasizing the importance of preparation, adaptability, and the power of silence. Guy also shares insights from his personal experiences and discusses how using AI can sharpen your negotiation preparation.

The conversation also touches on the significance of building a network and the value of relationships in business. Guy reflects on his recent experiences lecturing at Harvard and the lessons learned from students. The episode concludes with a discussion on how the The Lekker Network came to be and it's mission to connect South Africans globally.

Grab your own copy of The Negotiation Code:
https://www.amazon.com/dp/1647049636

Connect with Guy Ellis here:
https://www.linkedin.com/in/guy-ellis/
https://www.thenegotiationcode.com/

Connect with John and Rudolf here:
https://www.linkedin.com/in/john-watson-connects/
https://www.linkedin.com/in/rudolf-rautenbach/

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