Old Spice was your grandfather’s aftershave—reliable, familiar, and completely forgettable. But then, something changed. In this episode of The Ricochet Moment, we dive into how a dusty legacy brand found its swagger, redefined its audience, and pulled off one of the greatest brand pivots in modern marketing. It wasn’t just an ad. It wasn’t just a man on a horse. It was a decision—a single insight—that changed everything.

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