On this episode of The Rich Equation Podcast, Ashish is joined by Alfonso Verduzco. Alfonso is an entrepreneur who has always had an intense passion for high-end artisan-crafted tiles and other unique pieces. He has close to a decade in high-end design including working for one of the top design studios in the United States. He has trained multiple times in Milan, Italy for the highest quality brands such as Poliform, B&B, Italia, Flexform and Minotti, vising their factories and manufacturing facilities. His goal is to develop this distinct artistry and expose it to a new level of sophistication and luxury. In this episode, Alfonso talks about his journey and how he started out as a designer and is now an entrepreneur. He shared his journey, and how he transformed his self-image and created a brand for his business. He talks about how and where he gets his inspiration, having the right mindset, and having the courage to face failures positively. Highlights: 00:00 – Ashish introduces Alfonso01:33 – Alfonso talks about his entrepreneurial journey08:28 – Ashish asks Alfonso to discuss how he transformed his identity as a high-end designer to creating a new brand for his business10:39 - Alfonso shares how he gets his inspiration and tap into his creativity 14:19 – Ashish asks Alfonso to talk about the challenges he went through in scaling his business17:50 – Alfonso talks about how entrepreneurs can increase the odds of success on their chosen craft, about facing challenges and never giving up19:26 – Facing failure and the problem of wanting to control all outcomes 21:59 – The importance of having the right mindset and disciplines for success24:20 – Alfonso talks about what he hopes to achieve with his collection25:17 – Alfonso gives advice to young entrepreneurs who are just starting out on their entrepreneurial journey28:02 – Alfonso talks about what it means to live a rich lifeLinks:   Sign up to the mailing list to receive special access and content here: https://therichequationpodcast.com/Check out previous episodes of The Rich Equation Podcast here: https://podcasts.apple.com/us/podcast/the-rich-equation/id1585002788Connect with Alfonso Verduzco here: Website: https://www.alfonsoverduzco.com/IG: https://www.instagram.com/alfonsoverduzco.design/Let's Connect! Instagram: https://www.instagram.com/ashishnathu/Website: https://therichequationpodcast.com/

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