Welcome to the RIA Tech Talk podcast! In this episode, we delve into the tech giants—Microsoft, Google, Amazon, and Apple—and discuss which platform is the best fit for your RIA. We break down the pros and cons, focusing on real-world experiences and expertise, especially tailored for RIAs with 5 to 25 employees. RIAs face challenges navigating the tech landscape, understanding their options, and how to choose the best options. Here are some of the key takeaways from this episode: ·        Devices like laptops, phones, and tablets are agnostic about which platform you use. ·        Microsoft and Google are the primary productivity platforms for RIAs. o   Microsoft is the preferred choice for RIAs due to its robust enterprise security features, bundling of security tools, and ease of collaboration. o   Google is a good platform, but the need for additional third-party tools for security, make it less favorable for RIAs. ·        Apple has a more consumer-centric productivity suite, which isn't a prominent choice for RIAs, and Amazon's limited presence in the productivity suite space also limits its use. ·        Microsoft offers Office Suite, including Outlook, Word, Excel, and more. Google has its Google Workspace, while Apple's productivity suite consists of Pages, Numbers, and Keynote. However, Amazon, primarily known for its cloud services, doesn't have a dedicated productivity suite for RIAs. To recap, for RIAs with 5 to 25 employees, Microsoft stands out as the top choice for productivity platforms, with Google trailing behind. For those interested in learning more or seeking personalized advice, you can reach out to us directly.

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