Episode 97: Rethinking MQLs - The Evolution of Lead Qualification

The RevOps Show
25/09/2024 51 min Episodio 103
Episode 97: Rethinking MQLs - The Evolution of Lead Qualification

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Episode Synopsis


Why have marketing qualified leads (MQLs) become so controversial lately? Doug and Jess unpack some of the common misconceptions around MQLs and provide clarity on why properly defining and using MQLs can still provide value.For updates on new episodes follow us on:LinkedIn: Lift Enablement, Doug Davidoff, Jess CardenasYou can access the show notes and watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps!

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