We are back after taking a short break while Doug was in Hawaii, though it seems like half of his body is still there. And while we’re all living vicariously through his stories and wishing we, too, were on an island, today we are actually discussing a great topic that Doug threw out. Jess and Doug are tackling what almost everyone is getting wrong about data and metrics. Disclaimer: Doug loves data and metrics. The ability to gather data and the opportunities we have is tremendous.Questions/Topics discussed in the episode: How do you know what to pay attention to?The Four Flavors of Goodhart’s Law (we’ll focus on the first 3)Do you think people aren’t paying enough attention to trends and they’re just looking at the numbers as they are right now?Why are forecasts always wrong? If you're liking the show, please make sure to subscribe and share it with your friends and/or coworkers. Follow us on Twitter: @dougdavidoff, @JessDCardenas & @demandcreator to receive updates on when new episodes publish or to get other great insights. You can also watch the video version of the show on our page. Thanks for watching and remember you can't solve your upstream problems, downstream.

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