Cold emails are a tricky thing to get right. By now, we’ve all become more than used to opening our inboxes and deleting emails indiscriminately.
So, how do you save your sales email from the virtual trash can?
That’s what we discussed in this episode of The Revenue Playbook. Will Allred, Co-Founder and COO of Lavender, joined to share his expertise and advice on the dos and don’ts of cold emails. Lavender is a sales email assistant that helps you write more impactful emails with the power of AI.
As someone who’s seen a lot of cold emails done poorly, Will explains why we need to shift focus from getting a sale or triggering an action to building a conversation and relationship instead.
Listen to learn:
The common problems with cold emails
Why we need to change our mindset around what we want cold emails to achieve
The best practices for subject lines
How to start an email for maximum success
How call to action vs. call to engage lines achieve different results

Schedule a Dooly demo: https://www.dooly.ai/demo/ (https://www.dooly.ai/demo/)
Connect with Will on LinkedIn: https://www.linkedin.com/in/williamallred/ (https://www.linkedin.com/in/williamallred/)
Lavender.ai: https://www.lavender.ai/ (https://www.lavender.ai/)

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