Building successful partnerships with influencers is about more than just a paycheck.I’ve seen businesses fall short because they focused too much on follower counts and not enough on finding the right fit. The key to success is building real, authentic relationships that go beyond surface-level numbers.In this episode, I’ll share how to identify influencers who truly align with your brand, how to nurture those connections for lasting impact, and how to measure success in ways that go far beyond just clicks and likes. Done right, influencer marketing can be an incredibly effective way to amplify your brand. Tune in and learn how to make it work for your business.Catch me on LinkedIn at theMichaelPachecoFor a deeper dive into strategic marketing that actually works, check out michaelpacheco.coUntil next time,Michael Pacheco

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