Welcome to another episode of 3-Minute-Marketing, where we talk to some of the world's best and brightest growth marketing leaders and boil it down into 3-minute micro TED talks for your listening pleasure. Today I'm lucky enough to have Neal Schaffer joining me. Neal is a fractional CMO, international speaker, and author. He's also multilingual and speaks fluent Japanese. I'm super excited to meet him and have him on the show. My question for Neal is, "how can marketers become unicorn generalists?". Show notes: 1. A lot of people find their niche, and then they become an evangelist. Clubhouse and Google+ are good case studies. People equate their brand and reputation with a specific social network and end up not serving their audience. 2. People started to put Neal in an influencer marketing silo, with lots of companies reaching out to him. But those companies didn't even have an SEO strategy, they weren't blogging, doing marketing automation, etc. 3. There were a lot of other things they could be doing in the digital marketing realm to serve their customers that they weren't doing. 4. As a marketer, you need to be able to serve your employer, market, customers, and career. And the only way to do that is to "know a lot of things". 5. Being able to do a checklist of things as a marketer is the path to management or being an executive. Immerse yourself in it. Experiment with it in your own company or brand, or help a nonprofit. Those are the easiest ways to get actual experience in something different. 6. When you go to the doctor's office, they ask what symptoms you have, take some tests, and prescribe something. Every marketer should do things this way. Understand the strategy, objectives, how things can be measured, etc. Then you have all different types of medicine that can help you reach the objective.

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