It's too easy to get disconnected from the core processes of a company as it grows, but it's imperative that you stay in contact with that baseline and the people carrying out the processes. Today's guest is a master performance marketer and entrepreneur who had built and sold multiple companies by the age of 33. Josh Harris is the Founder of Agency Growth Secrets and a veritable fountain of knowledge. Josh explains the importance of establishing your baseline, what effective management looks like in scaling companies, and where the future of marketing is headed.    Takeaways: It's crucial to establish a strong baseline understanding of what your role is in order to become competent enough at something to excel beyond the standard. When you move away from this competency, issues arise from a lack of competency or process change. When you become disconnected from the processes and operations of the company, the best way to learn about how to fix problems is to go and work directly with the people involved in the processes. This gives you a 360-degree view of the problems. While it's important for executives to buy their time back, they should also be looking for ways to buy their employees' time back.  The two keys to reconnecting with the baseline are to establish a culture where you are investing in your employees' success and to shadow their work.  If you empower your employees to troubleshoot issues before escalating them to you, you'll find there are very few things coming across your desk.  A few ways to shadow your employees include physically watching them work, watching their shared screen through Zoom, and using screen recording software.  When observing your employees, it's important to emphasize that you're sold on them as a person and that you're just trying to optimize their workflow.   Quote of the Show: "Yesterday's advantage is today's prerequisite to success" - Josh Harris   Links: LinkedIn: https://www.linkedin.com/in/agency-training/  Instagram: https://www.instagram.com/joshharrislife/?hl=en  Twitter: https://twitter.com/joshharrislife  Company website: https://aisales.systems/  Company website: https://aigrowthsecrets.com/    Shoutouts: How to Win Friends and Influence People by Dale Carnegie Man's Search for Meaning by Viktor Frankl The 4-Hour Workweek by Tim Ferriss Tribe of Mentors by Tim Ferriss Tools of Titans by Tim Ferriss   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic  Apple Podcast: https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950  Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65  Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz  Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/  YouTube: https://www.youtube.com/watch?v=P_aCsWSNufk   Performance Marketing Insiders is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  Performance Marketing Insiders is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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