Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and turn their insights into 3-Minute TED Talks for your listening pleasure. Today's guest is David Wachs, CEO and Founder of a unique outfit called Handwrytten, a company that allows users to write and send automated, handwritten notes. David has been running Handwrytten for eight years, but prior to that he was the founder of a text messaging company that sent over one million texts a day for brands like Abercrombie & Fitch, Sam's Club, and OfficeMax. I've wanted to get in the habit of sending handwritten notes for awhile now. So my question for David was, "How can marketers use handwritten notes to drive more revenue?". Show notes: While building up his text messaging company, David realized he was part of the problem. Everyone started getting thousands of text messages a month. The average person gets 100 emails a day and spends 24% of their time managing their email inbox. Emails and text messages don't stand out. When you receive a handwritten note not only is it opened and read, it's kept and savored. By integrating with HubSpot, Zapier, Salesforce, and more, companies can send out handwritten notes in the same automated fashion they send emails and text messages. Robots write your notes in a Pilot G2 ballpoint pen at scale. If a customer has a bad experience, companies can utilize win-back campaigns to apologize. One company realized this strategy worked so well that they messed up intentionally to be able to follow-up up with an apology letter. Coupons have a 15-18% redemption rate when you mail a handwritten note with them compared to 3-4% otherwise. Automotive dealerships see a 27% increase in customers coming through their doors when they advertise with handwritten notes as opposed to a printed letter. Use discount code PODCAST on Handywrytten.com for $5 in credit, enough to send one handwritten note to someone.  

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