You've probably heard that "culture eats strategy for breakfast". These excerpts featuring special guests Courtney Austermehle, Chris Allen, Ryan Morel, and Sarah Reynolds are here to help you learn how to put that into practice. These four leaders explain how to create a great marketing team, nurture its culture, and the importance of the language the team uses.   Quotes from the Show: "Start setting those boundaries for yourself where you can use the time wisely." - Courtney Austermehle "Part of my 90-day plan is to come in and say, okay, let's get to forecasting really quick, but let's understand who we have, and really the first two weeks is a listening tour to really understand the people." - Chris Allen "Being super thoughtful with your language and the words you choose and being consistent with them over long periods of time, that's where the magic is." - Ryan Morel "Inclusive marketing is smart marketing and it makes it so that your brand or your product appeals to more of the people who have the buying power to be able to make purchase decisions." - Sarah Reynolds   Connect with Courtney Austermehle Episode #106: https://revenuedrivencmo.com/celebrating-setting-boundaries-courtney-austermehle-the-revenue-driven-cmo-episode-106 LinkedIn: https://www.linkedin.com/in/courtney-austermehle/  Twitter: https://twitter.com/caustermehle  Constructor Website: https://constructor.io/    Connect with Chris Allen: Episode #104: https://revenuedrivencmo.com/measuring-your-marketing-teams-effectiveness-chris-allen-the-revenue-driven-cmo-episode-104 LinkedIn: https://www.linkedin.com/in/chriscallen/  Instagram: https://www.instagram.com/chrisallentv/   Heartland website: https://www.heartland.us/  The Entrepreneurs Studio Podcast: https://www.heartland.us/resources/entrepreneurs-studio    Connect with Ryan Morel: Episode # 103: https://revenuedrivencmo.com/crafting-impactful-b2b-content-ryan-morel-the-revenue-driven-cmo-episode-103  LinkedIn: https://www.linkedin.com/in/ryanmorel/  Twitter: https://twitter.com/ryanmorel  Company website: https://www.flexe.com/    Connect with Sarah Reynolds: Episode #105: https://revenuedrivencmo.com/intelligent-inclusive-marketing-sarah-reynolds-the-revenue-driven-cmo-episode-106 LinkedIn: https://www.linkedin.com/in/sarahlizreynolds/  Twitter: https://twitter.com/fairpaymonster  Company website: https://www.hibob.com/    Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo  Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560  Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz  iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/  YouTube: https://youtu.be/3kF_yjY58cQ    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

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